WAYLI Platform — Operated by E-NOVAI GROUP SARL
Effective Date: February 18, 2026 · UAE Legal Edition
This Ranking & Visibility Policy (the "Policy") governs the listing, ranking, visibility, and promotional mechanics applicable to commercial entities featured on the WAYLI platform.
This Policy constitutes an annex and integral part of WAYLI's General Terms and Conditions ("T&Cs").
This Policy applies to all commercial partners, including but not limited to:
Restaurants, cafés, lounges, rooftops, beach clubs
Bars and clubs (subject to applicable licensing laws)
Spas, leisure operators, activity providers
Hotels, resorts, hospitality groups
Multi-brand F&B groups
Any additional commercial category integrated in future platform versions
By requesting or maintaining listing on WAYLI, a Venue acknowledges and accepts this Policy without reservation.
"Venue" — Any commercial establishment listed on WAYLI.
"User" — Any individual interacting with WAYLI through WhatsApp or any authorized interface.
"Listing" — The inclusion of a Venue within the WAYLI database.
"Organic Results" — Results generated exclusively by WAYLI's proprietary algorithm without paid prioritization.
"Sponsored Placement" — A clearly identified promotional format purchased under a paid subscription.
"Relevance Score" — The algorithmic score assigned to a Venue based on user query and contextual factors.
"Intelligence+" — WAYLI's premium service tier providing extended indexing, analytics, and promotional eligibility.
WAYLI operates under a strict algorithmic neutrality principle. WAYLI does not sell guaranteed absolute ranking positions within Organic Results.
Under no circumstances shall payment entitle a Venue to:
Appear in a personalized recommendation when it does not meet relevance criteria
Override user intent or query logic
Interfere with algorithmic personalization
Organic Results are determined exclusively through automated processing based on:
User profile data
Behavioral history
Time and contextual signals
Location relevance
Declared and inferred preferences ('Taste Graph')
Intrinsic Venue attributes
Paid services may influence ranking only in cases of equal relevance score, through a predefined tie-breaker mechanism. WAYLI reserves full discretion over algorithm updates, provided such updates remain consistent with neutrality principles.
Sponsored placements shall always be clearly and visibly identified as promotional content. Sponsored formats may include:
Highlight badges
'Wayli Pick' designations
Curated thematic spotlights
Priority positioning in designated sponsored blocks
Sponsored placements shall not modify or override Organic Results logic. WAYLI operates in compliance with UAE consumer protection and advertising transparency standards.
To be eligible for listing, a Venue must:
Be duly licensed under applicable UAE laws.
Comply with all relevant regulatory authorities, including: Department of Economic Development (DED), Dubai Department of Economy & Tourism (DET / formerly DTCM), food safety authorities, and alcohol licensing authorities (where applicable).
Provide accurate, complete, and regularly updated information.
Grant WAYLI a non-exclusive right to use its brand name, images, and descriptive materials strictly for listing and promotional purposes.
Maintain lawful operational status at all times.
WAYLI reserves the right to request supporting documentation to verify compliance.
Organic ranking is determined through cumulative scoring across the following dimensions:
User Relevance (Primary Factor – Non-Negotiable): Matching intent, declared and inferred preferences, contextual signals, behavioral engagement.
Geographic Proximity: Distance, accessibility, urban relevance, real-time context.
Venue Attributes: Category, cuisine type, ambiance, pricing tier, opening hours, amenities.
Profile Quality: Completeness, accuracy, visual standards, update frequency.
Aggregated Behavioral Signals: Engagement rates, interaction quality, click-through patterns. Individual user data is never disclosed to Venues.
Paid subscriptions may provide:
Increased tag capacity
Extended category indexing
Eligibility for curated placements
Higher probability placement in tie-score situations
Paid subscriptions do not alter algorithmic neutrality. No paid package guarantees a specific ranking position. WAYLI reserves the right to update subscription structures subject to its T&Cs.
WAYLI acts as Data Controller in accordance with UAE Federal Decree-Law No. 45 of 2021 (Personal Data Protection Law) and GDPR where applicable.
Data used for ranking:
Is processed lawfully
Is aggregated and anonymized
Is not sold
Is not shared at individual user level
Venues receive only statistical insights. WAYLI implements commercially reasonable technical and organizational safeguards.
WAYLI may suspend or remove a Venue without prior notice in cases including but not limited to:
Regulatory non-compliance
Fraudulent activity
Review manipulation
False or misleading information
Operational closure
Reputational risk to WAYLI
Request from competent government authority
This Ranking & Visibility Policy is an annex to WAYLI's General Terms and Conditions (T&Cs). All matters relating to the following are exclusively governed by the main T&Cs available on the WAYLI platform:
Limitation of Liability
Intellectual Property
Governing Law
Jurisdiction
Amendments
